Our mannequins aren't too happy, but we're excited to move it up a notch, photographing real, beautiful, everyday women wearing our clothing and shoe collections on our website. Our goal was to use women who were not experienced models, but women who love what we sell and wear it well, revealing lifestyle in the real. In our opinion, we hit a home run for our first time out, learning a lot and excited for the next go round!
Our photographer, Kwabena Kumi, his assistant Sasha, our web-team Di'Ana and Jackie, our models, Lee and Meagan, and myself met early morning on a most gorgeous Saturday at North Pond in Lincoln Park. We could not have ordered a better day, a little windy, but perfect. We were not not prepared for the audience and gapers, many inquiring about where they could purchase our fabulous clothes and shoes, that was a huge plus!
As with all firsts, our debriefing revealed what we could do better, but overall, it was awesome! Check out a few pics from behind the scenes of Lee, our long time and stunning customer along with a new friend to Essential Elements, Meagan, who's bubbly personality lit up the camera and she happens to be a phenomenal professional singer too!
Meagan taking it all in, getting in a fashion state of mind.
Lee absorbing the sun while shining in Maxjenny!
Lee & Meagan brought a lot of excitement to Lincoln Park.